A quiet foundation
Space, generous type and two contrasting surfaces. Precision creates a premium feel, not decoration.
Visual identity / 2026
CHARACTERIN EVERYDETAIL.
Quiet typography. A human touch. Well-timed humour. A guide to staying true to yourself — on the website, in a presentation and in the very first hello.
Explore the guide
Confident. Considerate. Full of character.
01 / Identity
WITTY.
AND CLASSY :))
A host who lets people be themselves. The visual language carries the same feeling: confidence without pressure, character without noise.
A human detail
A brief chalk note, a candid photograph, a gently imperfect outline. Every detail supports the message.
Considered irregularity
Asymmetry in composition. Clarity in reading. Body copy and navigation always stay straight.
This is a composition, not a set of independent letters. The portrait replaces the “o”; the “K” sits behind it. Use the site's current assembly; never stretch or rebuild it by eye.
For new layouts, leave at least one capital-letter height around the name. The hero follows its own established composition.
02 / Colour
TWO SURFACES.
A FEW ACCENTS.
Light → dark → light. Colour remains an accent, not another full-screen surface.
Body text: ink on paper, or paper on ink. Avoid sky blue on light backgrounds and #F2211D for small text. Use the dedicated accent pair for notes on light and dark surfaces.
03 / Typography
TWO VOICES.
ONE CHARACTER.
Manrope provides structure. Misha Chalk Note adds a human voice. They do not compete for attention on every line.
Foundation · text and navigation
ManropeMm / Мм
Medium 500 for headings and navigation; 400–450 for paragraphs. Navigation stays straight, without chalk texture or decorative distortion.
Accent · brief notes
Misha
Chalk Note
Our font derived from the original hero lettering. RU/EN, numbers and arrows. Brief phrases only; never paragraphs or interface copy. Lowercase uses the same drawn forms as capitals.
Manrope Regular (400), Medium (500) and Misha Chalk Note. Desktop TTFs, web WOFF2s, installation instructions and rights information. No font installation is needed to view the PDF.
Download fonts TTF + WOFF2 / ZIPRead the room.
Text stays in this tab. Nothing is saved or sent.
H1 / H2
Large. Quiet.
34–64 px · 500 · 1.04BODY
We start with what matters to you, not with a programme.
15–17 px · 400–450 · 1.7NOTE
yes, sound helps
16–23 px · 400 · 1.504 / Photography
A REAL PERSON.
NOT A STOCK PHOTO.
Real photographs of Mikhail. In the studio: silhouette and character. At events: eye contact, reactions and connection. Never pass a studio portrait off as an event photograph.
People before frames.
- Preserve human proportions. Never stretch one axis.
- Give a landscape photo a landscape frame. Do not crop out feet to make every card identical.
- Keep cutouts intact. Fragments must not split the face or distort the figure.
- AVIF/WebP for the web; high-resolution originals for print. Keep captions off faces.
05 / Details
AN IMPERFECT LINE.
IN THE RIGHT PLACE.
An arrow guides. A frame highlights. An underline adds emphasis. Decoration is not a way to fill space: space has a job too.
Motion responds.
A small shift, a slight turn, a gentle lift. No scroll hijacking, cursor chasing or endless motion. Touch and reduced-motion visitors get a calm layout.
Hover or focus ↗01Large. Quiet.
Read the room.
a little livelier, not louder
Keep the structure quiet.
- Responsive page gutters
- 22–80 px
- Section spacing
- 56–88 px
- Card tilt, never navigation tilt
- 1–3°
- Minimum touch target
- 44 px
06 / Voice
HOW MISHA
SOUNDS.
In the first person. No grand promises or packaged “unforgettable experiences”. Be specific, keep humour kind and invite without pressure.
In our voice
A good evening should never feel forced.
Not our voice
An unforgettable event of the highest standard!
In our voice
Hi, Misha! Shall we work together?
Not our voice
Submit an enquiry to request a consultation.
In our voice
An introvert is a guest. Not a special assignment.
Not our voice
We will get even your most boring guests going!
Laugh together. Never at someone's expense.
07 / Mockups
THE IDENTITY.
IN CONTEXT.
A poster, a badge and a phone screen. Three ways the same character translates across different formats.
01 / PRINT / POSTER
Poster. First impressions.
A clear name, a composed portrait and a human aside. The poster introduces a person, not a generic promise of a great party. Photography and typography each have room to breathe.
02 / PRINT / BADGE
Badge. Just call me Misha.
Deep ink, a light name and one chalk phrase. The role reads at a glance, and the introduction feels informal. A matte surface keeps the identity understated.
03 / DIGITAL / SOCIAL
Social. People first.
One thought per screen. A generous headline, a real portrait and a brief invitation to talk. The same visual language in a vertical 9:16 format.
AI-generated concept visualisations, not photographs of actual placements. The artwork shown is in Russian. JPGs are suitable for approvals and presentations; they are not editable or print-ready files.
Download all mockups ↓3 JPG / ZIP08 / Assets
THE RIGHT ASSETS.
NO REDRAWING.
Open resources for organisers, designers and partners. Signature artwork, lettering and usage guidelines in one place. No sign-in required.
PDF / RUBrand guide · RussianPDF · 14 pages · embedded fontsDownload ↓
PDF / ENBrand guide · EnglishPDF · 14 pages · embedded fontsDownload ↓
Aa / АаDownload fontsZIP · TTF + WOFF2 · RU / ENDownload ↓
Manrope Regular (400), Medium (500) and Misha Chalk Note. Desktop TTFs, web WOFF2s, installation instructions and rights information. No font installation is needed to view the PDF.
Hero · RUWEBP · 2000 × 992Download ↘Hero · ENWEBP · 2000 × 992Download ↘Misha Chalk NoteWOFF2 · RU / ENDownload ↘Pencil marksSVG · spriteDownload ↘Pencil frameSVGDownload ↘Misha Chalk Note · READMEMDDownload ↘
Hero files are source layers. Final spacing and overlaps are defined by the site's CSS. Reproduce the complete hero assembly, not a single file. Existing rights to artwork and photography remain unchanged; converting lettering into a font does not grant a new licence.
Before publishing
- The name and face are immediately recognisable
- Navigation is straight, in Manrope Medium
- Chalk is an accent, not body copy
- Light and dark surfaces alternate
- Photos are undistorted, essential details uncropped
- RU/EN, mobile and reduced motion are checked